What I love most about my job? Making real impact in growing a brand through the art & science of digital marketing 🤌 With January being our most important and competitive month, it was crucial that our small brand could compete with the big players through disruptive visibility and clever targeting. The results? ✨ Millions reached with our HIT REFRESH campaign across Facebook, Instagram, Pinterest and Youtube ✨ Captured the attention of app scrollers, with the majority watching our video content to the very end ✨ Doubled traffic to our site vs Christmas ✨ Generated £1000s in conversion value The secret to another record-breaking YoY month for our digital marketing strategy was incredibly simple - just think like the consumer. What do they want to see, what are they in need of, what annoys them, what solves their problem. All of these hypothetical questions led to content with proven resonance, and targeting which catered to their needs when we were most relevant. There's no rest for the wicked in the world of non-alc - BRING ON SUMMER 2023 🌴 Creative by SPIRITED Hannah Grace Lodge A huge congratulations to everyone involved in helping bring this campaign to life Sam Flintham-Ward Ellie Webb 💃🏽✨ Emma Jane Britton Emily Churchill Rachel Cozens Bea Renshaw #digitalmarketing #digital #digitalcampaign #dryjanuary